In the past years, Steve Blank has gained great notoriety in the world of entrepreneurship, with its methodology of Customer Development and with the ‘lean startup’ movement. His manifest, ‘Listen to customers’ contradicts Henry Ford’s maximum “If I had asked people what they wanted, they would have said faster horses”, later renewed with Steve Jobs quote “People don’t know what they want until you show it to them”.
Dear friends of innovation,
Hosting events has never been easy, especially when it is a collaborative one. We have had the concrete contribution of more than 500 people, which kept an open dialogue with the Wennovate team throughout the year, in order to create the 6th Edition of the Open Innovation Week.
We have had many consultations, dialogues and ideas. Those ideas were transformed into projects and those projects were presented to countless partners in Brazil and abroad. Those projects intend to keep stimulating the collaboration among diverse communities, organizations and individuals. Thus, the event serves as a meeting point, but it is not an end in itself.